I think the "Hungry Pests" ads now running on TV are about the creepiest thing I've ever seen — and not because of all the bugs and rotting fruit. The creepy thing is the visual metaphor that equates an apparently happy, carefree child with insidious, imported insect pests that destroy our food supply.
This kind of imagery has got to be just as confusing to kids who see it on TV as it is to adults, and it probably doesn't do a heck of a lot for anyone's self esteem.
All I know is there's one ad executive whose inner child I do NOT want to see.
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